Going viral… in a nice way!
As well as raising thousands for our local hospital fundraising appeal, one of the joys of this initiative is seeing how neighbourhoods are responding with such wonderful community spirit.
London does not enjoy the best reputation for neighbourliness, but I have repeatedly experienced neighbours who have taken part in a shoot then knock on doors to get half the street involved.
As well as raising thousands for our local hospital fundraising appeal, one of the joys of this initiative is seeing how neighbourhoods are responding with such wonderful community spirit.
London does not enjoy the best reputation for neighbourliness, but I have repeatedly experienced neighbours who have taken part in a shoot then knock on doors to get half the street involved.
Not only are people keen to support their hospital during the pandemic; there is often goodwill because their children were born there.
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